E-commerce is quickly becoming a preferred way of doing business. Every business, ranging from small ones to well-established organisations, is using online platforms for business growth. This is because of the uncountable benefits of e-commerce. However, a mere presence of your business online is not enough if you wish to benefit from the e-commerce world. There are several other aspects that you must master. One such factor is the e-commerce user experience. Yes, like every other website, an e-commerce website must also offer a great user experience. 

Poor user experience can lower your conversion rates. This is why e-commerce experts suggest offering the best experience to your online store users. But what is e-commerce user experience and how to enhance it? Continue reading this post as we unveil the answers to both these questions in detail. 

What is E-Commerce User Experience?

E-commerce user experience refers to all the parts of a buyer’s journey. It starts from the first click on your website’s link and goes to their product-buying experience. E-Commerce UX is the same as you make efforts to provide your buyers a smooth buying experience in your walk-in store. A smooth experience can convince the users to buy, resulting in higher conversion rates. On the other hand, poor UX can result in higher bounce rates. 

You can significantly enhance your sales by providing a smooth user experience. So, follow the below given UX tips for online stores to offer a great buying experience to your online buyers. 

Best 10 Tips for Enhance e-Commerce UX

A robust UX for your e-commerce store can do wonders for your sales. So, use the below given UX tips for online stores. 

#1. Build a Clear and Precise Homepage

Think of the homepage as the first impression of your brand on your online potential buyers. You do not wish to ruin it, right? The homepage is the first place where the visitors will generally land. So, it must be clean, uncluttered and have a direct purpose for maximum traffic. It should have a stable colour scheme, minimal and simple design and high-quality images. 

#2. Organise your Checkout Process

Another way for enhancing e-commerce UX is by optimising the checkout process. A complex and messy checkout process might force the users to leave without buying. So, ensure it does not take too much of their time. Some common features for a smooth checkout process are as follows. 

• Provide clear shipping information
• Use short forms to signify essential and optional information
• Use clear checkout progress indicators to break the process into different stages. 

#3. Support Site Search Functionality

The search bar is a must-have feature for your e-commerce website. Users might not always have the time to browse through different web pages to find a product. It is when a search bar on all your web pages will allow them to directly search for the product they are looking for. However, there are certain features that a search tool must have to make it powerful. For example, it must support typos in the search queries. Also, it must be easily visible to all users on all web pages. 

#4. Mobile-Friendly

Mobile phones are the most convenient digital devices. Therefore, a majority of online buyers use these devices for online shopping. That is why you must have a mobile-friendly website. The e-commerce user experience on mobile phones must be as good as it is on a desktop computer or laptop. Some features that make an e-commerce website mobile-friendly are as follows. 

• Click-to-call buttons
• Sticky navigation bars
• Pinch-and-zoom for product photos
• Click-to-scroll buttons

#5. Website Speed

Website speed is another crucial factor that contributes to enhancing e-commerce UX. Studies suggest that most users leave a website if it does not load within three seconds. Slow website speed directly results in higher bounce rates. So, you must enhance your website's loading speed to provide your potential customers with a better buying experience. 

#6. Robust Product Descriptions and High-Quality Images

E-commerce user experience can get enhanced by high-quality images and robust product descriptions. Your online store must seamlessly reduce the gap between real-world and virtual shopping experiences. Online shopping does not allow the shopper to see things and touch them. However, you can enhance their shopping experience by using good product images. Your product images must have the following elements.

• In-scale images
• Close-up images of its texture
• Product shots from various angles

Product description is another must-have feature for enhanced UX. Images are informative. However, you must also offer detailed specifications to help the buyers ensure they are buying the right product. 

#7. CTAs

The ultimate purpose of boosting UX is to sell more products. It is essential to ensure that your efforts turn the visitors into customers. Therefore, add actionable, meaningful and convincing call-to-action. These CTAs must encourage the buyers to shop for your product. In addition to convincing and clear language, the CTAs must also have the right position on your website. Suitable CTAs will allow the users to know what to do next to order a product. Ideal CTAs include the following elements. 

• Follow the ‘Less is more’ rule with CTAs. This means do not overload your web pages with CTAs. 
• Use actionable texts for CTAs

Bottom Line

An e-commerce website is a powerful tool to boost your sales. The dynamic online business world attracts every business owner to build an e-commerce website. You must also not wait to build one if you are fascinated by this world. However, merely building a website is no good. You must ensure a great e-commerce user experience for the buyers to boost the conversion rates. The tips listed in this post will help you with this. So, use these expert tips to optimise your website for a better user experience and boost your sales.